There are a lot of Amazon PPC management software tools out there that can help you monitor and optimize your Amazon PPC campaigns. Considering how quickly the Amazon PPC management landscape is evolving, keeping up with the best amazon PPC management software can be challenging.
This blog post will review different Amazon PPC management software and their features and compare them to see which is best for your business Also it is easy to find the best amazon PPC softwares for your need. As an Amazon FBA seller, you need to get your products seen by customers – if not, you cannot generate any sales. The primary way to accomplish this is through Amazon PPC advertising, also known as Sponsored Products advertising.
Amazon PPC aka Sponsored Products advertising campaigns is where Amazon sellers spend most of their money after the inventory. Therefore it makes a huge impact on your business how well your Amazon PPC campaigns are optimized. It could even make or break your business.
Amazon has its own PPC campaign management in Seller Central, but there is no automation whatsoever. You have to adjust the campaigns manually.
Software companies have developed many Amazon PPC management software tools to fulfill seller needs. All these software do basically the same thing – they are built to optimize your Amazon PPC campaigns.
However, some of them do a better job than others. There are two main differentiators – whether you still have to adjust your Amazon advertising PPC campaigns manually or not and how well the algorithm adjusts the bids automatically.
If the software does not automatically adjust the bids by its algorithm, I don’t see much benefit in using it. It just adds another layer on the top of Amazon Seller Central PPC management, which does the same thing, maybe in a more sophisticated way.
All right, let’s dive right in.
What is Amazon PPC software?
Amazon PPC management software helps you set up and manage your campaigns, track your ad performance data, and make optimizations to bids and campaign settings. Best of these tools use artificial intelligence to analyze PPC campaigns in real-time and make necessary adjustments to minimize the ACOS (Average Cost of Sale) and maximize the ROAS (Return On Ad Spend).
The thing is that some of the tools do it better than others. This article helps you separate the wheat from the chaff.
1. Sellics
My number one choice for the best PPC software is Sellics. It offers a comprehensive toolkit for sellers to manage their Sponsored Products campaigns. Sellics’ mission is to make Amazon Advertising easier and less time-consuming for you while improving your advertising performance and growing your business.
Sellics helps connect your advertising data to listing optimization, organic rankings, profits and accelerates your Amazon sales.
Sellics also offer a free Benchmarker tool that helps you quickly analyze the status of your current Amazon PPC campaigns and identify actionable insights to stay ahead of your competition.
Key features
- Bidding system: automatic or manual. You can define different rules which dictate how the automated bidding system adjusts the bids.
- Sellics Smart Campaigns make it easy for you to blitz-scale your advertising while saving time & resources.
- Sellics Benchmarker – market-leading PPC evaluation tool.
2. PPC Entourage 2.0
The silver medal goes in my best Amazon PPC software review to PPC Entourage, offering a wide range of features and best-in-class customer and technical support. PPC Entourage makes it easy to monitor all your Amazon campaigns, set budgets, and create custom alerts that help you take control of your business.
PPC Entourage boasts an automatic bidding system, you have to set your target ACOS, and the automated bidding system adjusts the bids accordingly.
PPC Entourage also offers ad coaching and ad management services. I don’t like so much their pricing model because it is tied to your monthly ad spending. However, if your ad spend is low, the pricing model might suit you well.
PPC Entourage has a rather interesting offer: they will give your money back if the software doesn’t help you build a more profitable brand.
Key features
- Bidding system: automatic or manual
- Smart Pilot makes advertising optimization and expansion easy
- Bulk optimizer to optimize all of your campaigns in a flash
PPC Entourage pricing
- 2.9% of the monthly ad spend.
3. Helium 10
Helium 10 is a toolset that has everything Amazon seller needs. It handles various tasks such as product research, listing optimization, and keyword research. I Helium10 also has Amazon PPC management functionality, which is called Adtomic. Adtomic is an AI-powered Amazon PPC solution. With Helium10 Adtomic, you still have to adjust the bids manually.
I wouldn’t otherwise recommend Helium10 as a PPC solution because it has only manual bidding, but with a Helium10 subscription, you will get all the tools you need in your Amazon business, so you’ll get a lot of value for your money.
The helium10 pricing model is simple – you have a monthly fixed price. With a Diamond plan subscription, you have the Amazon PPC tool Adtomic and everything else that Helium10 offers.
Key features
- Bidding system: manual
- Search term advanced analytics provide insights into new keyword opportunities for ad campaigns
- Changelog show all the individual changes that have been made to the campaigns
- Compatible with all significant Amazon marketplaces
Helium10 pricing
To access Adtomic, you need to have a Diamond plan that costs $249 a month. Use code JUSSI10 to save 10% of Helium10.
4. Zon Tools
Amazon PPC software bronze medal goes to Zon tools, which offers excellent flexibility to manage all your Amazon PPC campaigns.
Since its launch in 2017, the platform is fast becoming renowned for its unique strategy of managing Amazon advertising bids through automation.
Key features
- Bidding system: automatic or manual depending on a plan. The cheapest Analyzer plan offers only manual bidding, while the higher plans have automated bidding.
- Compatible with all Amazon marketplaces
Zon Tools pricing
Zon Tools has three different pricing plans: Analyzer, Masterer, and Dominator. The pricing furthermore varies based on the monthly ad spend.
Zon Tools offer a 30-day free trial for $1.
5. Ad Badger
AD Badger is one of the best Amazon PPC software for small businesses. It’s a simple, effective tool that makes managing your sponsored ads campaigns easy. One great thing about AD Badger is that it has an automatic bidding system, so you don’t have to worry about adjusting bids manually.
Ad Badger team also offers PPC management services and coaching. Ad Badger has its own Youtube Channel where they provide a lot of helpful information about Amazon PPC.
Key features
- Bidding system: automatic & manual
- Negative keywords are added automatically based on rules
Ad Badger pricing
Pricing information is not disclosed on their website. You have to request a demo from the team to get the pricing information.
6. PPC Scope
PPC Scope is a relative newcomer to the best Amazon PPC software scene, but it offers some compelling advantages over its rivals. The first thing that stands out about PPC Scope is its price, which is the most affordable of all the tools on this list.
Key features
- Bidding system: manual
- Supports up to seven Amazon marketplaces. The cheapest plans support only one Amazon marketplace.
- PPC Scope utilizes Amazon PPC Expert Brian Johnson’s optimization process
PPC Scope offers a free 21-day trial period.
